We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. This role is estimated at approximately 20 hours per week, based on business needs and mutual fit. Hours can be worked flexibly provided deadlines and collaboration needs are met.
The ideal candidate has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.
We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.
What You'll Do
- Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
- Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
- Perform ad hoc analysis and create quarterly reports across multiple accounts
- Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
- Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
- Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders
What We're Looking For
- 2+ years of GA4 experience with a deep expertise in GA4's event-based measurement model
- Hands-on experience implementing GA4 for web properties
- Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
- Experience designing and debugging data layers
- Proficiency with custom dimensions, custom metrics, and advanced reporting
- Working knowledge of conversion modeling and attribution
- Strong QA, validation, and troubleshooting skills
- Minimum of 3 years' experience working at/for a Digital Marketing Agency
- Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
- Ability to work approximately 20 hours per week based on business needs and mutual fit
POP is an Equal Opportunity Employer that is committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment. POP will not discriminate on the basis of race, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, physical or mental disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to careers@wearepop.com.