Principal Product Manager – GenAI

Job ID: 284481

Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)

Address: FSC, Remote, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Information Technology

Work Location: Remote

Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:

Ready for a career glow up? As Principal Product Manager – GenAI, you'll be leading the evolution of our AI-powered customer and advisor experiences. The work you do will impact beauty, as you define and execute the product vision for conversational and generative AI experiences that enhance discovery, personalization, and decision-making for clients and internal teams. You'll be part of a team that's united in beauty, supported by those who are equally passionate about bringing cutting-edge technology to transform the beauty experience.

What You'll Do:

Drive GenAI Strategy. Serve as the GenAI domain expert for AI-powered client experiences, defining and owning the GenAI vision across the end-to-end client journey, including Home Page, PDP, Basket, and Checkout, in close partnership with Business and UX.
Define Product Vision & Roadmap. Translate GenAI capabilities into a clear, actionable product strategy and roadmap, identifying where generative and agentic solutions can meaningfully improve discovery, decision-making, and conversion while ensuring consistency and quality across channels.
Lead AI Beauty Chat Evolution. Own and influence features that impact both AI Beauty Chat and Shop Path KPIs, clearly defining success metrics across the journey and articulating why each GenAI-driven initiative is being built and how it integrates into the broader ecosystem.
Partner with Engineering & Architecture. Work closely with Engineering and Enterprise Architecture to evaluate technical approaches, guide implementation decisions, and advise business partners on GenAI feasibility, trade-offs, and prioritization.
Drive Measurable Results. Ensure successful execution of initiatives in the GenAI domain supporting Client Experience, leveraging rigorous testing and experimentation to measure success against key KPIs and validate impact on conversion and engagement.
Enable Enterprise GenAI Adoption. Educate and enable enterprise partners and teams on how to effectively leverage AI and GenAI tools, serving as a trusted advisor and thought partner on best practices for using AI responsibly and efficiently.

What You'll Bring:

Deep GenAI Product Expertise. 8+ years of product management experience with a successful history of launching highly effective products for large, transactional websites and deep GenAI and applied AI product experience, with a demonstrated track record improving conversational experiences through rapid experimentation, evaluation rigor, and measurable impact on engagement and business outcomes.
Technical Fluency in AI. Hands-on fluency with modern AI building patterns, including rapid prototyping, agent design and orchestration (tool calling, memory, guardrails, behavioral contracts), and the ability to partner closely with Engineering and Architecture to ship scalable, production-grade agentic solutions.
Strategic & Data-Driven Mindset. Strong judgment and expertise to prioritize high-impact opportunities, with experience in data-informed decision making and conducting and interpreting qualitative and quantitative user research to drive product decisions.
Stakeholder Management Excellence. Proven ability to build and maintain strong relationships with key stakeholders across business, engineering, UX, and architecture teams, effectively managing expectations and communicating risks and mitigation plans.
Self-Sufficient Execution. Demonstrated ability to meet critical deadlines while maintaining strong relationships with internal teams and vendor partners, operating effectively without close supervision.
Educational Foundation. Bachelor's Degree required, with experience using roadmap tools such as JIRA to effectively define and communicate product roadmaps.

What You'll Get:

The annual base salary range for this position is $220,500.00 - $245,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of five days.

Caring Community. You'll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards as Unique as You:

Some benefits have eligibility requirements and may depend on job classification and length of employment.

Health. Choose a healthcare plan to fit you and your family's needs with medical, dental, and vision coverage. Sephora also fully covers our employees' disability and life insurance.
Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
Balance. You'll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
Perks. Think you've tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or "gratis," and flash sale discounts on LVMH brand products.
Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Principal Product Manager- GenAI