Principal UX Design Strategist - AI / UX

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

In this role you will define and drive AI user experience maturity across PTC segments and products to bring a cohesive and familiar AI user experience to our customers. As a member of the Atlas AI UX Team, you will lead the creation and governance of AI UX patterns, guidelines, and best practices that product teams can adopt to accelerate delivery and ensure familiarity for our users. You'll collaborate cross-functionally with product managers, designers, researchers, and engineering to translate user insights, as well as industry and competitive signals into reusable AI interaction models. You will work closely with other designers by providing design direction and guidance, and steward cross‑product alignment. As a visible champion of AI UX, you'll educate teams, codify standards, and guide adoption across the portfolio. Above all, you pair curiosity with rigorous systems thinking to make complex, intelligent experiences feel approachable and trustworthy.

Responsibilities:

Areas of focus:

• 30% - AI UX Strategy: Shape the way that PTC's products evolve as they add AI capabilities by defining a cross-product vision, principles, and strategy for AI UX.
• 40% - Cross‑Product Patterns & Guidelines: Perform user research, comparative and competitive analysis and translate findings and insights into documentation of reusable AI UX patterns for internal teams. Participate in design critiques, reviews, and working sessions with product, UX and engineering teams to gather feedback and align on shared goals.
• 20% - Design Direction & Enablement: Provide actionable direction, critique, and hands‑on guidance to designers implementing the patterns; review work for consistency and usability; unblock teams with artifacts, examples, and reference implementations.
• 10% - Team Culture: Engage in team rituals, mentorship opportunities, and design-related events. Contribute to a positive, inclusive, and collaborative team culture.

Skills and Knowledge:

• Ability to perform in-depth comparative & competitive analysis to identify best‑in‑class AI UX pattern, learn from them, and reflect those insights more broadly within the PTC product development community.
• User research skillset (planning, partnering, synthesizing) to validate AI interactions and inform pattern decisions.
• Strong written & visual communication—able to codify patterns/guidelines clearly, with examples that teams can apply.
• Requirements gathering & writing for when you need to inform and influence partner teams and execution of detailed design work (e.g. PTC's design systems team and others).
• Design direction & coaching—provide clear guidance to designers contributing to cross‑product AI UX work.
• Curiosity: you're a student of the software space and keep pace with broader application design trends as well as emerging technical capabilities that can unlock better design outcomes for our users (e.g. AI platform capabilities, etc).
• Expertise designing rich interactive applications for web and/or desktop; proficiency with modern design systems.
• Self‑starter with strong organizational skills; excels at orchestrating cross‑team work and driving decisions.

Experience:

• Led cross‑product UX initiatives or standards programs (e.g., pattern libraries, guidelines, governance) in a large software product organization.
• Translated research and competitive insights into reusable patterns and authored high‑quality documentation/playbooks.
• Directed designers at varying levels; partnered effectively with Product, Engineering, and Data/AI teams to land complex work.
• Drove measurable UX improvements (consistency, task success, adoption, satisfaction) via pattern adoption.
• Experience in enterprise SaaS and complex information‑rich workflows.
• Experience contributing to a shared design system or UX guild/standards body; workshop facilitation and enablement skills.
• Track record of designing for emerging technologies is a plus.

Minimum Qualifications:

• Bachelor's degree in HCI/UX, Human Factors, Interaction Design, or related field—or equivalent practical experience.
• 8+ years in UX/Product Design with 3+ years leading cross‑product or design‑system‑level initiatives.
• Portfolio demonstrating your UX work and the impact you've made.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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